Thinking – Original Articles by LOWERCASE Ideas and insights for building brand and digital strategies and designing experiences your customers will love: Getting to Wow Imagine two options—your company could eliminate negative experiences for unhappy customers OR elevate positive experiences for happy customers. Which do you choose? Surprisingly, most leaders overlook the strategy that yields nine times more revenue. Moments that Matter When your customers assess an experience, every moment does not count equally—in fact, most do not count at all. The surprising truth: great experiences are mostly forgettable, save for a few notable moments. Are you focusing on the moments that matter? Elevation Part 1 – Common Elements What makes some customer experiences special and others ordinary? Learn what it takes to build moments that stand out from the everyday through “Elevation”.
