Tim Bruce designer

Tim Bruce
Partner, Creative Director

Tim Bruce studied Graphic Design at the University of Northumbria at Newcastle upon Tyne, England and at the University of Illinois at Urbana-Champaign, where he earned a BA in Graphic Design and received Bronze Tablet University of Illinois Honors for ranking in the top 1% of all graduates. Prior to founding Lowercase, Tim worked as a designer with top design firms in London, England and Chicago.

Tim’s work has been honored by every major national and international design competition and is included in the permanent collections of several museums in Europe and the United States. He is a judge for design competitions and speaks at universities, conferences and events on the value of design in business. Tim served three years as President of the American Institute of Graphic Arts Chicago – the professional association for design. Under his leadership, AIGA Chicago produced 28 events and programs each year and represented 1,600 Chicago members. Tim currently serves on the Board of Directors of Intuit: The Center for Intuitive and Outsider Art.

More >>
Tim Bruce teacher

Teacher at SAIC

Tim teaches design and typography in the Visual Communications program at the School of the Art Institute of Chicago (SAIC). Recently named “the most influential art college in the United States”, SAIC’s interdisciplinary approach to art and design gives students unparalleled opportunities to develop their creative and critical abilities, while working with renowned faculty who include many of the leading practitioners in their fields.

Tim’s faculty bio can be viewed at SAIC.

Tim Bruce leader and speaker

Advocate for Design

As President of AIGA Chicago, Tim developed organizational strategies, guided programming direction and provided leadership for 14 volunteer board members and 1,600 local Chicago chapter members. During his 3-year term as President, Tim changed the approach to sponsorship from an event based model to a two-tiered annual sponsorship that built stronger and more valuable relationships with sponsors and provided a more stable base from which to operate. With over 40 annual sponsors, revenue increased by 133% year over year, net profit increased 400% and cash reserves doubled.

Tim also led the restructuring of member communication, which included developing an annual program and re-designing and rebuilding the AIGA website to include a wider range of content, structural and back-end capabilities.

He broadened the focus and expanded the reach of programming to 28 events and programs per year including a new business series which took an executive look at how companies utilize design. The program included CEOs from Playboy, Lettuce Entertain You, Vosges Haut Chocolate and Threadless as well as top executives from Office Max, Motorola, Converse and CB2. Under Tim’s leadership, membership increased by nearly 50% to over 1,600 members.

Tim Bruce collector

Collector of Intuitive and Outsider Art


From his first exposure to Dubuffet’s Collection De L’Art Brut in Lausanne as a design student in England, Tim was captivated by the raw power and fresh, original expression of art far outside the academic mainstream. Back in Chicago, this nascent interest grew to a passion — not only for the “outsider” art work itself but also to preserve and promote public awareness, understanding, and appreciation of this complex and diverse genre of art and artists. Tim brings a trained design eye to collecting and often lends work from his personal collection to exhibitions. He is an executive board member of Intuit: The Center for Intuitive and Outsider Art — the only nonprofit organization in the United States that is solely dedicated to presenting outsider art — where he has serves as Chair of Collections and contributes to marketing and long-term organizational strategy.

Tim Bruce artist



Inspired by the impulse to collect and informed by living with the work of Outsider Artists created by William Hawkins, Aldo Piacenza, SL Jones, Eugene Von Bruenchenhein and Charlie Willeto, among others, Tim discovered a desire to create – to make large scale assemblages by hand.

He has been quietly transforming found signs and scrap wood – often from the city streets of Chicago – into a body of sculptural work. These assemblages recall European churches and ocean going vessels but have the feel of the industrious American Midwest – rough hewn, crude and utilitarian.

His work is exhibited, most recently at the South Shore Arts Center, and is in select private collections. Visit timbruce-assemblages.com to see a selection of sculptural work.

Stacy Chyla

Stacy Chyla
Business Design Lead and Digital Strategist


Stacy co-founded Lowercase with the goal of building a firm that combines top-level creative and strong business processes to craft design-driven brand strategy and communication solutions.

Stacy manages strategy projects, leads customer and user research, and develops strategies that build customer insights into stronger brand experiences. She works with clients to translate business goals into digital solutions that utilize principles of information design, interaction design, and the latest in search engine optimization. As a founding partner, Stacy also focuses on running Lowercase smarter so that Lowercase can serve clients better.

Stacy has worked with several top management consulting firms including Accenture (formerly Andersen Consulting) Worldwide Technology Headquarters in Chicago and specialized firms focused on sales and marketing strategies. She earned an MBA with Honors from the University of Chicago Booth School of Business and a BS with Highest Honors in Finance from the College of Business at the University of Illinois at Urbana-Champaign, ranking in the top 1% of university graduates.