From the interview – “Challenging economies have the great benefit of focusing people more clearly on needs and benefits. Annual reports have been and will continue to be a great communication channel if they are clearly aligned with the needs of an organization – this is true in good times and bad times.”
“If you are choosing to invest in a specific segment of an industry, how do you chose between similarly positioned companies? If you are investing in the public good through a non-profit, how do you evaluate which organization will most effectively use your investment? Format, media, impact, style and form are all tools for good designers with their eye clearly on the goal – an effective, successful client. Design is advocacy.”
— Tim Bruce, Partner, Creative Director, LOWERCASE Inc.