Founders

With roots in customer research, sales analytics, strategy and design, we help clients connect with current and potential customers while increasing revenue and profit through powerful brand-driven customer experiences.


 

Stacy Chyla Bruce

 
 
 
Stacy combines research and sales analytics to bring a new level of insight and clarity to the voice of the customer in experience strategy and business design.

As Business Design Director, Stacy specializes in a human-centered approach to innovation that combines the best of design thinking and business strategy to create value and new forms of competitive advantage. She blends an instinct for strong field research with an empathy for customers and an affinity for data analysis — leading to actionable insights that transform customer experiences. Stacy has deep knowledge of digital strategy and development, with experience that includes writing in four programming languages to build 20 custom sites.

Stacy has worked at top management consulting firms including the Worldwide Technology Headquarters at Accenture (formerly Andersen Consulting) and sales and marketing strategy consulting firms.

She earned an MBA with Honors from the University of Chicago and a BS in Finance with Highest Honors from the College of Business at the University of Illinois at Urbana-Champaign, where she received Bronze Tablet University Honors for ranking in the top 1% of university graduates.

Tim Bruce designer

 
 
 
Tim designs strategies and connected experiences that fuse artful originality with compelling memorability to enable clients to build competitive advantage.

As Creative Director, Tim’s work has been honored by every major national and international design competition and is included in the permanent collections of several museums in Europe and the United States. He is a judge for design competitions and speaks at universities, conferences and events on the value of design-thinking in business. Tim teaches design and typography in the Visual Communications Program at the School of the Art Institute of Chicago (SAIC). He also served for three years as President of AIGA Chicago.

Prior to co-founding Lowercase, Tim worked as a designer with top design firms in London, England and VSA Partners in Chicago. Tim studied Graphic Design at the University of Northumbria at Newcastle upon Tyne, England and at the University of Illinois at Urbana-Champaign, where he earned a BFA in Graphic Design and received Bronze Tablet University Honors for ranking in the top 1% of university graduates.

Tim is a collector of Intuitive and Outsider Art and serves on the Board of Directors of Intuit: The Center for Intuitive and Outsider Art. He is also an artist, having created a body of sculptural work that recently exhibited at the South Shore Arts Center and at the Grand Rapids Art Museum.

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