With roots in customer research, data analysis, forecast modeling, strategy and design, we help clients build brand awareness and increase revenue and profit through powerful brand-driven customer experiences.


Stacy Chyla Bruce

Stacy co-founded Lowercase to help clients build design-driven customer experiences that blend business analytics with artful originality.

As Business Design Director, Stacy specializes in a human-centered approach to innovation that combines the best of design thinking and business strategy to create value and new forms of competitive advantage. She blends an instinct for strong field research with an empathy for customers and an affinity for data analysis — leading to actionable insights that transform customer experiences.

Stacy has worked at top management consulting firms including the Worldwide Technology Headquarters at Accenture (formerly Andersen Consulting) and sales and marketing strategy consulting firms. She earned an MBA with Honors from the University of Chicago and a BS with Highest Honors from the College of Business at the University of Illinois at Urbana-Champaign, where she received Bronze Tablet University of Illinois Honors for ranking in the top 1% (based on GPA) of university graduates.

Tim Bruce designer

Tim’s work has been honored by every major national and international design competition and is included in the permanent collections of several museums in Europe and the United States. He is a judge for design competitions and speaks at universities, conferences and events on the value of design in business. Tim teaches design and typography in the Visual Communications Program at the School of the Art Institute of Chicago (SAIC). He also served for three years as President of AIGA Chicago.

Prior to co-founding Lowercase, Tim worked as a designer with top design firms in London, England and VSA Partners in Chicago. Tim studied Graphic Design at the University of Northumbria at Newcastle upon Tyne, England and at the University of Illinois at Urbana-Champaign, where he earned a BFA in Graphic Design and received Bronze Tablet University of Illinois Honors for ranking in the top 1% of university graduates.

Tim is a collector of Intuitive and Outsider Art and serves on the Board of Directors of Intuit: The Center for Intuitive and Outsider Art. He is also an artist, having created a body of sculptural work that recently exhibited at the South Shore Arts Center and at the Grand Rapids Art Museum.