Long before it was popular to combine business strategy with design thinking, LOWERCASE was launched to do just that. Co-founded by a Chicago Booth MBA and an internationally-recognized design leader and teacher, LOWERCASE specializes in creating customer-centered brand and digital strategies that blend analytical with creative, quantitative with qualitative, and artistic vision with rapid implementation.


Stacy Chyla Bruce

Stacy specializes in a customer and user-centered approach to growth, utilizing the power of design thinking to build new strategies, improve business processes, and create distinctive experiences.

Stacy blends an aptitude for finding patterns and insights in data with an instinct for identifying key experiences to amplify the voice of the customer. Her background in strategy, analytics, and technology includes extensive experience as a front-end developer creating custom digital solutions.

Stacy earned an MBA with Honors in Economics (with an emphasis in Behavioral Science) from the University of Chicago Booth School of Business and a BS with Highest Honors in Finance from the Gies College of Business at the University of Illinois at Urbana-Champaign, where she also received Bronze Tablet University Honors for ranking in the top 3% of the graduating class.

Stacy has worked at top management consulting firms, including the Worldwide Technology Headquarters at Accenture (formerly Andersen Consulting) and ZS Associates.

Tim Bruce designer

Tim creates brand and digital strategies and designs systems that connect vision to experiences. He is a versatile strategist and master craftsman, fusing artful originality across forms (digital, print, environment) to help clients build a competitive advantage.

Prior to co-founding Lowercase, Tim worked as a designer with top design firms in London, England and VSA Partners in Chicago. Tim studied Graphic Design at the University of Northumbria at Newcastle upon Tyne, England and at the University of Illinois at Urbana-Champaign, where he earned a BFA with Highest Honors in Graphic Design and received Bronze Tablet University Honors for ranking in the top 3% of the graduating class.

As Creative Director, Tim’s work has been honored by every major national and international design competition and is included in the permanent collections of several museums in Europe and the United States. He is a judge for design competitions and speaks at universities, conferences and events on the value of design in business. Tim teaches design and typography in the Visual Communications Program at the School of the Art Institute of Chicago (SAIC). He also served for three years as President of AIGA Chicago.

Tim is a collector of Intuitive and Outsider Art and serves on the Board of Directors of Intuit: The Center for Intuitive and Outsider Art. He is also an artist, having created a body of sculptural work that exhibited at the South Shore Arts Center and at the Grand Rapids Art Museum.