You have a vision that inspires direction and gives meaning to your company and brand. Do you have a brand strategy that clearly and directly advances that vision every day?
Guided by interviews with key leaders, an audit of brand touch points and positioning, a review of competitors, data analysis focused on outliers and patterns, and our brand and marketing expertise, we create strategy to make your vision a reality.
Brand strategy, product and service strategy, digital strategy
Connect the dots
Do customer experiences advance your brand strategy or slow it down? We visually connect the dots by working across the customer journey to map key experiences to strategy.
Through interviews and observations with customers and frontline staff, we generate more insight and action steps in a few days than weeks of market research or focus groups could provide. From this foundation, we begin to eliminate “pitfalls” and create “peaks” in customer experience.
Customer experience and journey maps, experience strategy, content strategy, SEO, social media and communication strategy
Create forms that inspire action
Customer experiences take shape through a combination of forms.
Our design-thinking process and deep expertise in design as a craft enable us to bring the best forms forward to put structure around experience – whether through print, digital, or environments. Using rapid, iterative prototyping and streamlined implementation, we test and confirm each step to success.
Website, mobile app, naming, logo, brand standards, identity standards, brochures, magazines, books, annual reports, packaging, branded environments, signage, displays, exhibits